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18 Chic Amazon Clothes Buys I’m Especially Proud Of

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As a fashion editor, I spend a lot of time, both on the clock and off, hunting through fashion websites. Scouring the high street new-in section is part of my morning routine, and before I set my nightly alarm, I always make time for a final scroll of my favourite luxury brands. You might be able to guess the majority of the brands that feature in this process, but I’d be surprised if Amazon came to mind.

Amazon Clothing Deals Collage

(Image credit: Who What Wear UK)

After years of relying on Amazon to restock my beauty cabinet, pre-order the latest books and occasionally (read: often) buy a last-minute present, I found my eye drawn to a range of expensive-looking clothing buys. It should be unsurprising, as Amazon stocks those premium-looking earrings and the dress all our editors swooned over in July. With a mix of well-known and independent brands, there’s some seriously elevated pieces to be found, if you know where to look.