Join Now

Want news that’s as fresh as your morning coffee? Join our community and stay in the know!

‘Made for this’ — Marine Corps drops new ad, motivation intensifies

Date:

Share:

“Marines are made for this — made for the calling only warriors can answer.”

The bellowing narrative establishes a familiar aggressive tone in the Marine Corps’ newest ad, one that comes amid the military’s usual slew of philosophical shifts driving the rest of the Pentagon’s (oftentimes unpredictable) recruiting efforts.

In their latest creation, the service’s marketing team, which settled on the theme of answering the warrior’s call, once again answered a specific call of a clamoring public: just keep it simple.

The ad’s fleeting scenes feature Marines fast-roping from a helicopter into hostile jungle environs, advancing through arctic terrain as gunfire erupts, carrying out night operations and providing humanitarian aid.

Note for prospective recruits: You are unlikely to be spinning antiquated rifles alongside the Silent Drill Platoon on a ship’s flight deck in the middle of the ocean.

Marine Corps advertisements have come a long way since the halcyon marketing days of balrog slaying, medieval chessboard knights and the service’s dearth of rose garden-based promises.

But immense CGI improvements aside, the sentiment at the core of the Corps’ campaigns has remained remarkably consistent: the Marine Corps wants elite fighters.

It’s the same approach — grizzled exclusivity — the service has employed since long before the war-hardened Maj. Benson Winifred Payne quipped, “Killin’ is my business, ladies, and business is good!”

“You’ll have to earn your place among us,” the narrator says at the ad’s conclusion. “Because you don’t join the Marines — you become one.”

Dan Daly. Smedley Butler. Chesty Puller. John Basilone. ‘Rah.

Jon Simkins is the executive editor for Military Times and Defense News, and a Marine Corps veteran of the Iraq War.

Unmatched Baby Essentials

baby

━ more like this

The D Brief: DOD shakeup expected; Russian barrage; N. Koreans fight near Kursk; Navy fires ethics leader; And just a bit more…

How Trump may shake up DOD, according to Chris Miller, who was the last person to occupy the U.S. defense secretary’s office during the...

Londoners Are Now Wearing Cream Satin Pants Instead of Jeans

Over the past week, I've been deliberately looking for ways to elevate my winter wardrobe. The season may have only just begun, but already,...

Everything To Know About Dreamlight’s Valley Storybook Vale

Disney Dreamlight Valley has amassed a huge following of fans since its 2022 release. Developer Gameloft has provided regular updates to ensure players remain...

Why wait for Black Friday? Grab these ‘next level’ AirPods Pro, on sale for $170

While it sure does feel like the holiday season is here (it's snowing outside my window as I'm writing this), Christmas is still almost...

Hyte Y60 Review: A Clear PC Case for Great Builders

Full-height tempered glass and sculpted mesh panels are practically ubiquitous now, so it's rare for a case to really catch my eye like the...

LEAVE A REPLY

Please enter your comment!
Please enter your name here