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Nvidia Unveils GeForce RTX 50-Series Graphics Card Prices

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Nvidia CEO reveals new GPUs at CES 2025.

Image: Nvidia

Nvidia’s new GeForce RTX 50-series graphics cards have been officially revealed and they are beastly. The RTX 5090 will cost $2,000 and require a recommended power supply of 1kW, or roughly the equivalent of running a belt sander non-stop. The latest line of GPUs comes as Nvidia rushes to fill demand in the current AI rat-race.

The new GPUs promising to take PC gaming rigs to the next level were revealed onstage at CES 2025 on Monday night by CEO Jensen Huang. You’re probably familiar with DLSS, Nvidia’s upscaling technology that squeezes even better resolutions at higher framerates out of existing computing resources, but the company is now also touting RTX Neural Shaders which will use machine learning to compress textures and free up even more processing power for other stuff.

The 5080 and 5090 are both available later this month, while the 5070 and 5070 Ti will ship in February. Here are the prices:

  • GeForce RTX 5070 – $550
  • GeForce RTX 5070 Ti – $ 750
  • GeForce RTX 5080 – $1,000
  • GeForce RTX 5090 – $2,000

The big thing to note here is that Nvidia is promising big results even from the low-end budget card. All cards are supposed to be twice as fast on average as their corresponding predecessors, and Huang even claimed that this year’s $550 RTX 5070 would be as effective in practice as the previous $1,600 RTX 4090, seemingly due to machine learning and other optimizations.

At the high end, Nvidia showed a graph promising double the performance of the RTX 4090 from the newer (and only $400 more expensive) RTX 5090 across games like Alan Wake 2 and Black Myth: Wukong. The company even showed Cyberpunk 2077 running at over double the framerate with full raytracing enabled, because one can never have too many frames when navigating Night City’s treacherous underworld.

But while the 5090 is a power hog, it’s not quite the hulking big boy that it’s predecessor was. The 4090 founder’s edition was a three-slot card that weighed over five pounds. The 5090 will only be two slots, allowing it to fit into more compact PC builds at launch.

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