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The 16 Best Cyber Monday Beauty Buys From Major Retailers

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Content creator Sasha Mei with a dewy complexion

I’ll be honest—by the time Cyber Monday rolls around, I have multiple virtual shopping baskets filled with beauty essentials I’ve been holding off on purchasing in anticipation of price drops. As a Who What Wear beauty editor and proud smart shopper, I’ll say the Black Friday/Cyber Monday shopping season is my Super Bowl. I’ve always had an eye for discounts and details (especially when it comes to the best beauty finds I share with readers), and I wait all year to snag them during Cyber Week.

If you’re wondering which of the products on my Cyber Monday shopping list I swear by for a simple and elegant beauty routine, you’re in luck! Below, are the 16 essential products across hair, skin, body, and makeup that I’ll be taking into 2025 from must-have beauty brands like Briogeo, Pattern Beauty, Nécessaire, and Peter Thomas Roth.

Haircare

Bodycare

Content creator Kit Keenan reapplies her lip liner while wearing J.Crew's Short Barn Jacket

Skincare

Makeup

Unmatched Baby Essentials

baby

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