With each passing season, plenty of fashion trends come and go that are tricky to wear (or even wrap our heads around), to say the least. But color trends are different—even the most unusual color trends can be wearable if it’s the right piece. Color trends are accessible and universal. A few years ago, I was traveling back from London and the airline’s gate agent who was checking passports asked me what that spring’s big color trend was going to be after she asked why I was there (it was for fashion-related work). I felt like I was being quizzed and also like she genuinely wanted to know (for the record, my answer was yellow).
But back to fall 2024. The coming season will be a good one if you like to wear chocolate brown, olive green, oxblood, and ballet pink. Three great retailers to purchase these color trends from are none other than J.Crew, Zara, and H&M. Keep scrolling to shop my picks from each in all of the biggest F/W ’24 color trends.
Chocolate Brown
J.Crew
Fitted Knit Mockneck Dress With Poplin Skirt in Dark Fudge
I’m so pleased that this is under $100.
J.Crew
Cashmere Shrunken V-Neck Sweater in Hthr Chocolate
I have a hunch that shrunken V-necks are going to be a major sweater trend this fall.
J.Crew
Short Barn Jacket in English Ripstop Cotton in Mossy Brown
If you buy just one jacket this fall, make it a barn jacket.
A perfect transitional piece.
Zara
Voluminous Midi Dress
Simple yet very effective.
This has “soon to be sold out” written all over it.
So trendy right now, yet so classic.
A chocolate brown coat is a must this fall.
H&M
Off-The-Shoulder Dress
It’s not a want—it’s a need for me.
Olive Green
J.Crew
Gwyneth Pleated Slip Skirt
Such a classic J.Crew skirt.
J.Crew
1988 Rollneck Sweater in Cotton
I own this and can confirm that it’s ridiculously soft.
J.Crew
Shrunken Tencel™ Lyocell-Blend T-Shirt
The perfect thing to wear with jeans this fall.
Zara
Hooded Jacket ZW Collection
Zara
Smooth Knit Cardigan
I adore the covered buttons.
I need to stop saying I’m going to get a cropped trench and just buy this one.
The reviews for this top are A+.
This is literally the perfect fall jacket.
Oxblood
J.Crew
Stratus Pant in Textured Satin
J.Crew
Quinn Square-Toe Ballet Flats in Leather
Swap your black ballet flats for these.
J.Crew
Cashmere Crewneck Sweater
I love ordering men’s sweaters for a slouchy, oversized fit.
Zara
Zippered Pockets Jacket
I’m buying this before everyone else does.
The perfect way to carry the balloon skirt trend into fall.
Zara
Knit Blouse With Ruffles
This is right in step with fall’s boho trend.
These pants are one of those viral H&M items.
The polo trend is only getting stronger.
H&M
Rib-Knit Bandeau Dress
Ballet Pink
J.Crew
Featherweight Cashmere-Blend Long-Sleeve Polo Shirt
This would look cute tucked in with a belt.
J.Crew
Perforated Italian Leather Belt
It’s not brown or black but it still goes with everything.
J.Crew
Drapey T-Shirt Top
A no-brainer for fall nights out.
2024’s most popular dress silhouette.
Zara
Z1975 Patch Pocket Denim Jacket
A great swap for a basic blue denim jacket.
Zara
Contrast Piping Ruffled Blouse
One of Zara’s many great boho tops.
H&M
Flounce-Trimmed Dress
You can’t start wearing this one now.
I’m a sucker for a good baseball cap.
