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Tom Holland delivered his new beer in NYC and no one recognized him

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It’s a bird, it’s a plane, it’s…! No, that’s just some guy delivering beer.

Tom Holland recently launched the non-alcoholic beer line BERO, but when he delivered palettes of the product to bars around New York City, he was flabbergasted by the response he got. “Not at all!” Holland responded when Seth Meyers pointed out that no one seemed to recognize him. “We’re walking through Grand Central Station and I was so insulted. I’m Spider-Man! It’s New York City! Come on!”

“I will say, credit to the New Yorkers who probably saw you and thought, ‘It cant be going that badly for Tom Holland,'” Meyers joked. Holland agreed, “that’s probably what it was. ‘He must have really hit rock bottom.'”

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Tom Holland in ‘Spider-Man: Homecoming’.

Chuck Zlotnick/Sony


Holland told Meyers that creating Bero was a milestone in his “journey to sobriety.” “The thing that I’ve missed most,” he explained, “is more the experience of sharing a beer than it is actually the beer itself.”

The 28-year-old actor opened up about the experiences that led to his newfound sobriety in a 2023 interview with Entertainment Weekly. Discussing his Apple TV+ series The Crowded Room, which follows a troubled young man’s journey to understanding his own mental illness, Holland said, “Learning about mental health and the power of it, and speaking to psychiatrists… has been something that has been so informative to my own life,” leading him to “recognizing triggers” and “things that stress me out.”

He also discussed the recent news that Spider-Man 4 will soon be going into production. “I got cast as Spider-Man nearly a decade ago. It changed my life for the better, and I will forever be grateful to Marvel and Sony,” Holland told Meyers. “But I was under this contract. I had this six-picture deal, and really I had to just show up to work, stand where I was told, and read the lines. Now as that’s over, it means that I have this choice to make of like, should I come back? Should I not come back?”

EW has confirmed that not only is Holland fully back on board, with production commencing next summer, but a release date has been set – July 24, 2026. The follow-up to 2021’s Spider-Man: No Way Home will be directed by Destin Daniel Cretton, who will replace Jon Watts, the man behind Holland’s past three Spider-Man films. Cretton most recently helmed Shang-Chi and the Legend of the Ten Rings  for Marvel.

Tom Holland in ‘The Crowded Room’.

“Because I got the chance to work with [Tobey Maguire] and [Andrew Garfield], which felt like the most special experience,” Holland shared, “I wanted to make sure that if I was gonna do this again, we could service the fans and bring something that’s just as special and something that is just as exciting. So, I really feel like we’ve cracked it. Our director and writers are doing fantastic work and I could not be more excited.”

Holland is also set to star in Christopher Nolan’s next movie for Universal alongside Matt Damon, as well as in Avengers: Doomsday alongside his former supe-in-arms Robert Downey, Jr. This time, however, Downey will appear as the Fantastic Four villain Doctor Doom, while Holland will again don the spidey suit.

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